Thursday, October 7, 2010
Fancy Dress Sniper With Scope
Some facts:
331 road fatalities in 2009, 152 of them were drivers. 72, were young people between 17 and 24.
A total of 250.000 registered fines in the state of Queensland for drinking and driving.
These are just some of the chilling details that you put a 3 Master colleagues and me to work. The aim of our project is active in the fight against the worrying habit among young people drinking and driving, and therefore we have launched a Pre-Campaign for Social Responsibility UQ: "Responsibility is the Key" .
Responsibility is the Key is the slogan of the campaign, and with it not only intend Educating teenagers, but also the Clubs, and Bars Clubs take an active role in this battle. We believe that only with your help, we can transform the current knowledge about the real behavior problem. How?
The formula is simple, of course. But what you feel to try to raise awareness of Clubs, Bars and Clubs play a key role in all this? In the final analysis, it is they who provide alcohol to that client very likely has been in his own vehicle, and that even though drinking will lead - maybe even the front door, or maybe even the San Pedro door. But how to answer the question therefore these Clubs, WIIFM? (What is in for me / What do I get it?):
-Impact Media + publicity generated by an innovative campaign in the sector, and the distinction between competition, because usually this type of establishment they want to be the best, but few questioned to establish their position being "the best, responsibly." So now is the time when you must submit a proposal, "obviously with the support of clubs have wanted to add and get differential label of the Officers Club. With all of you (Tatata chán ...):
"Our nights of the campaign, which picked up on a completely voluntary on the part of drivers between 18 and 24, your car key when you have to go to the clubs. These young drivers prepared to leave your keys, can enjoy soft drinks that night. When they decide to go home, should perform a blood alcohol test, from the conventional to the most fun-if you want to have their keys back. Obviously, the keys to those drivers found positive shall be confiscated and be given the opportunity to call a taxi. " No more warning that drink driving is wrong, move on to the action, directly affect the behavior! "
Of course, the idea is only in testing phase and only it is a pre-season, as we are aware of all the legal implications of this and the amount of bars, let's call them "irresponsible" who have refused to accept our initiative, in part and in my humble opinion, as a sector often slightly open to innovation in communication. But as for any of my teammates or my the earth is flat, we continue with our project, hoping that someday we can change Australian laws relating to the eternal problem of Drink-Driving. On the way we are, so I'm enormously proud to present on the blog, got to our first event on October 14:
Equally or more important is our Fan Page on Facebook Campaign . So I leave the link so you can give the button "I Like" (please!). May God reward you with many ... children non-drink-driving, of course! ... :)))
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